Stop Paying
for Views.
Pay for Sales.

Adonai connects Nigerian product sellers with vetted content creators in a structured, performance-tracked campaign system — with escrow protection built in.

Marketplace
📦
Model
Pay per Sale
🎯
Protection
100% Escrow
Nigerian commerce
₦0
Wasted Spend
About Adonai

A smarter way to sell in Nigeria.

Adonai is a next-generation marketplace platform designed to solve a major problem faced by Nigerian product sellers: high advertising costs with inconsistent results.

"Traditional platforms sell you impressions. Adonai sells you customers — or you don't pay."

We're building the infrastructure that connects verified sellers, vetted creators, and protected transactions in one seamless platform — purpose-built for the Nigerian market.

100%
Escrow Protected
10x
Creator Distribution
5–10
Creators Per Campaign
30d
Max Campaign Window
Our Purpose

What drives us.

🎯

Our Mission

To reduce advertising waste for Nigerian small and medium businesses by building a performance-first creator distribution system layered on a secure, trusted marketplace.

🔭

Our Vision

A Nigeria where every seller — from a Lagos garage to a verified e-commerce brand — can access structured, measurable creator commerce with full transaction protection.

Our Values

  • Performance over impressions
  • Transparency in every transaction
  • Creator income as real opportunity
  • Trust as infrastructure, not afterthought
The Problem

Nigerian sellers are stuck
in a broken loop.

01

Ad Costs Without Results

Platforms like Jiji charge for visibility — not conversions. Sellers pay repeatedly with no guarantee of a single sale. The bill keeps coming, the customers don't.

02

Zero Sales Tracking

Most sellers have no way to measure what's actually working. Impressions, clicks, reach — none of these pay rent. Real performance data is invisible.

03

Unstructured Influencer Deals

Seller-influencer agreements are informal, untracked, and inconsistent. No accountability. No metrics. No follow-through. Money wasted on trust.

04

No Trust Infrastructure

Nigerian online commerce lacks a reliable fraud-protection layer. Buyers and sellers operate without escrow, verification, or recourse when deals go wrong.

The Solution

Two systems. One platform.
Built for results.

🛡️
Trust Layer

Secure Marketplace

A verified, escrow-enabled marketplace that protects every transaction and builds long-term seller credibility.

  • Verified seller onboarding
  • Escrow-enabled transactions
  • Transparent seller rating system
  • Fraud protection protocols
  • Buyer-seller dispute resolution
Premium Distribution Engine

Adonai Creator

Upgrade to activate a structured creator campaign. Real creators. Real tracking. Real conversions — not just reach.

  • Product listed in campaign pool
  • 5–10 vetted creators per campaign
  • Unique referral links per creator
  • 14–30 day campaign windows
  • Performance bonus for top creators
How It Works

From listing to sale
in four steps.

1
📦

List Your Product

Create a verified seller account and list your product with full escrow protection.

2
🚀

Launch a Campaign

Upgrade to Adonai Creator. Your product enters the pool and vetted creators apply.

3
🎬

Creators Go Live

Selected creators promote your product with unique tracking links across channels.

4
📊

Pay for Real Sales

Verified sales tracked on your dashboard. Top creators earn bonuses. You win.

Target Market

Starting focused.
Scaling smart.

Launching with four key verticals in Lagos before expanding nationwide.

Gadgets
Vertical 01
Gadgets & Phones
High-demand products with strong creator appeal
Beauty
Vertical 02
Beauty & Skincare
Nigeria's fastest-growing consumer category
Fashion
Vertical 03
Fashion & Style
Visual products perfect for creator campaigns
Local stores
Vertical 04
Lagos Stores
Physical retailers ready to go digital
Why Adonai

Different by design.

Feature
Jiji / Classifieds
Adonai
Pay only for conversions
Escrow transaction protection
Vetted creator distribution
Performance tracking per creator
Seller verification system
Creator income opportunities
The Team

The people building Adonai.

A founding team with deep roots in Nigerian tech, commerce, and creator ecosystems.

Founder
Martins Samuel
Founder & CEO
Building the infrastructure layer that Nigerian commerce has been missing — combining marketplace trust with creator-driven distribution.
Product Lead
Product Lead
Head of Product
Focused on building a campaign system that creators want to use and sellers can trust to deliver measurable results.
Tech Lead
Tech Lead
Head of Engineering
Architecting the escrow, tracking, and campaign infrastructure that makes the Adonai model possible at scale.
Early Access

Be first when we launch.

We're onboarding our first cohort of sellers and creators. Join the waitlist and shape the platform from day one.

No spam. No cost. Just early access when we launch.